How can we compete?

I read an article this morning about a store in England and Europe that has a few locations here in the states with more to come. They sell clothing, popular staples like jeans, T's, work out clothing and so on for as little as $3 each, some even less! The brand names listed are well known...knock offs perhaps? Or shrewd bulk purchases with profit made on inpulse buys? As long as quantity is king over quality, this chess game will never work out for the smaller players on the board. A good "one" is a better investment that a bunch of "okays".

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